ZIRMA

A brand I did for a city that doesn't exist

In my Advanced Design class I was tasked to pick an imaginary city from the Italo Calvino's Invisible Cities. 
I decided to chose the Zirma, which to me represented a chaos in amazing things that existed everywhere. It reminded me of New York City. Tourists only see one amazing thing, but really they happen all the time. 

With a limited color pallette I had to create a book with the exerpt about Zirma, a brand, and a poster of events
for it using the brand.

Yes I understand I used Arial Bold. I regret nothing. It speaks to the overuse and clutter of the city.
THE POSTERS

THE BOOK

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